evian is launching a range of special edition bottles designed to bring a smile to UK consumers during January.
The evian spirits range, available in evian-jito, evian-colada and evian-politan packs, will hit UK stores from January 8.
The launch comes just in time to cheer up the thousands of Brits expected to take on the Dry January challenge.
The packs will be supported by a social media competition encouraging people to share their most highly spirited outfits on Instagram, Facebook and Twitter. The most highly spirited outfits will be rewarded with an exclusive limited edition umbrella designed to brighten up even the darkest, wettest of days.
Evian marketing manager Sarah Dossett, said: ”Everyone knows January is a tough month to get through, post-Christmas slump and pre-Summer slog. For January this year evian will share its Live young spirit with UK consumers again.”
The evian Spirits bottles will be available in 50cl and 2l single bottles, as well as 6x50cl and 6x1.5l multipacks until mid-February.