Huel Bar

Epicurium has been named as the exclusive wholesale distribution partner by Huel for the launch of its new Complete Nutrition Bar.

Available exclusively for retailers to purchase through Epicurium until January 2024, the Complete Nutrition Bars come in Chocolate Caramel and Peanut Caramel flavours, contain 26 vitamins and minerals, are vegan-friendly, high in protein, low in sugar, and are HFSS-compliant.

Epicurium’s managing director Ben McKechnie said: “Huel is a rapidly growing brand that has quickly established itself as one of the key players in the functional and healthy snacking category, and is a brand that we enjoy a very strong relationship with. Epicurium has seen huge success with Huel’s meal drinks, being our strongest performing range this year, and we look forward to more of the same with the new Huel Complete Nutrition Bars over the coming months.”

Out of home controller at Huel Jon Morris added: “We’ve enjoyed a fantastic relationship with Epicurium over the years. Our partnership, especially focusing on new business opportunities, has seen them open new distribution of our ready to drink bottles to independent and convenience customers across the country. We’re really excited to now see Epicurium secure exclusive distribution of our new nutrition bars through the wholesale channel until January 2024.”

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