Dr. Oetker has announced the launch of its Ultimate Sprinkles range available to independent retailers next month.
The new larger sprinkles can be added to iced layer cakes, cupcakes or ice cream.
One of three new variants, Glamour & Sparkle (115g) features a variety of gold and silver sprinkles, while Midnight Magic (110g) contains a mix of different shaped black and coloured sprinkles. Unicorn Confetti (110g) completes the range with bright rainbow coloured sprinkles.
Riccardo Panichi, head of marketing for Cake and Dessert at Dr. Oetker UK, said: “We focus our npd around growing trends, particularly in the decorations sector, and we like to ensure we are offering something different for home bakers.
”The full covering of a whole cake with bright colours is something we are seeing more and more of, so we expect this bold range of sprinkles in a larger format to be a huge success.”
The Dr Oetker range of Ultimate Sprinkles will be available from April (rrp £2.29).