Doritos has partnered with Xbox, to celebrate the new release of Starfield with a new on-pack promotion. The on-pack promotion aims to engage with the gaming community during one of the biggest releases for gamers.
From now until 17 December, selected Doritos products will come with a code offering gamers a free one-month Xbox Game Pass Ultimate membership. Every hour between 06:00 and 23:59 each day, fans will also have the chance to win a number of other Xbox prizes like the next-gen Xbox Series S console.
The on-pack promotion will be available in grocery, impulse and wholesale channels across the Doritos range of flavours, including Cool Original, Tangy Cheese, Chilli Heatwave, Triple Cheese Pizza and Loaded Pepperoni.
Doritos senior brand manager Karina Stoltz, said: “Gaming is a popular pastime for Gen-Z, with 81% of the demographic playing games. By teaming up with Xbox in line with the exciting launch of Starfield, we’re directly speaking to our Gen-Z consumers’ passion for gaming and providing them with the perfect snack for this occasion. The on-pack promotion presents a great opportunity to drive footfall in-store and give back to our loyal shoppers through high-value prizes which we know our Gen-Z demographic will love.”
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