Diet Coke has created a new TV ad and limited-edition cans that encourage people to resist the pressure to change and instead celebrate themselves.

DC cans x12 web

It is the latest instalment of Diet Coke’s ‘You Do You’ campaign, which aims to celebrate people being themselves, love what they love and not care about what other people think.

The ad includes an appearance from Love Island’s Ovie Soko and will be supported by out-of-home advertising, digital, social media, and PR.

Backing the ad will be a new line-up of limited-edition cans and 500ml PET bottles featuring popular cultural phrases such as ‘Byeee’, ‘Can’t Even’, ‘I Know Right, and ‘Obvs’.