Diageo Reserve has introduced a new range of lower alcohol spirits under the Ketel One brand.
Ketel One Botanical, which is crafted with natural botanicals and fruit essences, consists of three variants presented in newly re-designed bottles. Flavours include: peach & orange blossom (30% abv); cucumber & mint (30% abv); and grapefruit & rose (30% abv).
Bob Nolet, master distiller at brand owner Nolet Distillery, said: “As it becomes clear that consumers want better drinking options, Ketel One Botanical offers a thoughtful choice for consumers looking for something new from their summer serve. It is the perfect alternative calorie-conscious addition to lower abv cocktail menus.”
Ketel One Botanical will be available throughout on and off-trade from mid-March including, grocery, wholesale and convenience channels, with a rrp of £22.50.