Diageo Reserve’s Ketel One Vodka has introduced Ketel One Oranje to the GB market.
The latest addition to the super-premium vodka range has been infused with natural oils from Valencia and Mandarin oranges.
The newest flavour to join Diageo Reserve’s portfolio of World Class brands, which includes Ketel One Vodka and Ketel One Citroen, has been infused with essential oils, carefully crafted by a perfume specialist. Ketel One Vodka is then slowly incorporated, maturing for over 24 hours, delivering a zesty orange freshness and crisp, aromatic finish.
Nick Temperley, head of Diageo Reserve GB, said: “The launch of Ketel One Oranje is a reflection of the continued demand for new and innovative variants in the super-premium vodka category. As a whole the category remains hugely popular, with recent growth in the total trade – up 18% in volume and 14% in value. Ketel One Vodka is leading the way, significantly outperforming the category, up 57% in volume and 45% in value over the last year (CGA to 09.09.17).”
Available now throughout the UK in the on and off-trade, Ketel One Oranje is 40% ABV (RRP £27 for 70cl).