Diageo Reserve has announced the addition of a new limited edition white grape premium vodka to its Cîroc range.
Cîroc White Grape, which is infused with a blend of ripe white grapes and other natural flavours, is presented in a ‘total gold look’ 70cl bottle.
Commenting on the launch, Diageo director Richard Larkin said: “We’re delighted to be launching Cîroc White Grape in the UK as the festive season approaches. As consumers continue to place emphasis on premium experiences and occasions, Cîroc, a brand synonymous with style and celebration, is perfectly placed to meet this demand.
“Last year’s launch of the Cîroc Black Raspberry expression was received incredibly well by consumers and bartenders alike, and we’re looking forward to getting this latest addition out into the on and off-trade as one of the ‘must have’ spirits for the party season.”
Cîroc White Grape will be made available to independent retailers via all major wholesales from mid-October, with an rrp of £35.90.
