Goat’s milk producer St Helen’s Farm has announced it will be marking its 40th anniversary year with a special purpose-led packaging rollout.
To commemorate the milestone, the brand is to feature Yorkshire Air Ambulance prominently across its cartons, in a bid to raise money, highlighting both the company’s “category leadership and long-standing commitment to the local community,” it said.
Running for 12 weeks, the on-pack promotion is designed to drive funds and awareness for YAA’s Big Air Base Build appeal, an initiative to directly help fund the specialist doctors and paramedics who rush to the scene of the region’s most critically ill and injured patients alongside the construction and completion of the charity’s new Northern Airbase near Thirsk.
Driving consumer engagement at the point of consumption, the brand’s special edition cartons will showcase Yorkshire Air Ambulance artwork alongside a dedicated QR code. The mechanic ensures shoppers can effortlessly donate to the charity from the comfort of their homes.
To further bolster the fundraising efforts, St Helen’s Farm has committed to a £10k matched funding pledge. On top of the customer fundraising campaign, the supplier has committed an additional £10k as a Gold Sponsor of the Big Air Base Build appeal.
Angus Wielkopolski, founder of St Helen’s Farm, said: “Reaching our 40th anniversary is a remarkable milestone, but we wanted this celebration to look outward rather than inward. Our business is built on family values and deep roots in Yorkshire.
“Partnering with Yorkshire Air Ambulance for their Big Air Base Build appeal allows us to give something meaningful back to the communities that have supported us since 1986. By leveraging our national packaging, we are making it easy for consumers to help save lives, and we are absolutely thrilled to double their impact by matching donations up to £10k.”
The special edition St Helen’s Farm 40th-anniversary cartons are available now and will be supported by targeted PR and social media activity to drive further awareness and fundraising.
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