Soft drinks maker, Belvoir Farm, is addressing what it’s determined to be a gap between flavour and nutritional benefits in soft drinks, with the launch of two functional cans under its new Happi brand.
The pair have been built around two key benefits - hydration and digestion and offer a “simple, accessible way for consumers to feel good about their choice of refreshment.”
Happi uses real fruit juices alongside functional ingredients, with no sweeteners or artificial flavourings, offering a refreshingly clean choice that “supports both hydration and digestive wellbeing for everyday enjoyment.”
The range includes a still Ginger, Lemon & Turmeric and a sparkling Blueberry & Lemon flavour. Both drinks have an RRP of £1.75.
Peverel Manners, MD at Belvoir Farm, said: “We know consumers are increasingly looking for drinks that support their wellbeing, particularly around hydration and digestion, but without compromising on taste.
“With Happi, we set out to create a range that delivers on both, combining real fruit juices with carefully selected functional ingredients, while staying true to our Belvoir Farm brand values and commitment to quality ingredients.”
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