Pineapple with Coconut Water and Mango with Coconut Water have just arrived from Tropicana.
Tropicana is to join the growing number of soft drinks suppliers targeting the functional water sector.
The new Pineapple with Coconut Water and Mango with Coconut Water drinks have already debuted in supermarkets and are soon bound for convenience stores, with an RRP of £3.50 per 850ml bottle. A 300ml single‑serve variant will also land later this year.
The NPD consists of “refreshing tropical fruit flavours,” alongside coconut water, added magnesium and vitamins E, C, B1, B2 and B6.
The range was designed to offer “a refreshing and great-tasting way to hydrate in a juice format consumers already know and trust,” Tropicana said.
Liz Ashdown, marketing director at the Tropicana Brands Group, said: “Hydration is becoming increasingly important to consumers. Tropicana Hydrate+ builds on what people already love about Tropicana, combining delicious fruit with functional hydration to create a natural pick-me-up for consumers looking to quench their thirst.”
Tropicana has sought to diversify its portfolio in recent years amid evolving consumer trends and the soaring price of fruit juice.
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