Dairylea is rolling out Discovery Days - a brand-new partnership with Trainline to provide families with discounted train tickets.
Running until 31 May, shoppers will be able to get £10 off family train tickets by scanning QR codes on promotional packs of Dairylea Triangles.
The campaign will be supported by PR, radio, OOH, social and in-store activations.
Ria Rianti, senior brand manager for Dairylea at Mondelēz International said: “We’re so excited to be partnering with Trainline for Discovery Days, giving families the opportunity to get cheaper travel and explore the UK!
“The partnership is set to be our biggest campaign of the year and gives retailers a valuable opportunity to drive excitement with shoppers and boost sales in the category.
“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness. This makes it an ideal range to activate a partnership like this one, giving families a little something extra in their shopping basket.”
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