Indian snacks manufacturer Cofresh has unveiled a new 5-pack Grills multipack (rrp 70p) comprising assorted flavours to give consumers greater value and choice in their lunchbox and back to school snacking options.
Containing 5 x 20g packs of the potato-based snacks in Sweet Chilli, Peri Peri and Chilli Cheese flavours, the multipacks give retailers the opportunity to capitalise on increased demand for great value snacks. The firm claims that they’re also a good choice for busy parents keen to keep an eye on portion control, whilst offering their kids something different.
“Multipacks deliver a fantastically convenient and cost-effective way to bulk buy some of our most popular snacks,” said Cofresh brand manager Jon Roberts. “Not only do they bring together an assortment of our best-loved flavours in one handy pack but for those seeking healthier options, they also contain 30% less fat than traditional potato crisps.”
The multipack has been developed as part of Cofresh’s extensive NPD programme and will be supported by high profile PR, advertising and social media campaigns, as well as in-store promotional activity such as multibuys and WIGIGs to help drive shoppers to the fixture.