Calbee UK is to launch a new range of plant-based products under the Harvest Snaps brand.
Available from September in two different flavours: Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs, Harvest Snaps come in a variety of pack formats to suit different occasions including portion controlled six packs, single handy packs for foodservice and vending as well as sharing bags.
The new plant-based range also falls below the proposed government HFSS restrictions meaning the product can still be merchandised in promotional display space after the new legislation comes into force in 2022.
Commercial director at Calbee UK Jon Wood said: “We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations. The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity - a great tasting positive swap versus traditional crisps and snacks.
“Developing great products within the new HFSS guidelines has been a challenge but we believe we have found the perfect balance between flavour, texture and health and that Harvest Snaps provides the category with truly relevant, on trend innovation at this critical time.”