The Coca-Cola Company and Costa Coffee are launching Costa Coffee Ready-To-Drink (RTD) - a new chilled, canned coffee brewed with Costa Coffee beans.
Available nationwide later this month, Costa Coffee RTD will launch in three variants – Classic Latte, Caramel Latte and Black Americano. The range uses the same Mocha Italia Signature Blend coffee beans used in all Costa coffee (Rainforest Alliance Certified).
The line-up also contains 30% less sugar than most other ready-to-drink coffees in Great Britain, with between 15 and 108 calories per 250ml can (100% recyclable) and each drink contains the equivalent of a double shot of espresso.
“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee Ready-To-Drink coffee a reality,” said Jennifer Mann, senior vice-president & president of global ventures for Coca-Cola. “This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee.”
Dominic Paul, ceo of Costa Coffee, said: “Through this collaboration we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time. We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are. We’re really proud to have brought this product to market at such speed whilst still ensuring the range has proper coffee at its heart.”
The launch of Costa Coffee RTD comes in the first six months since Coca-Cola completed the acquisition of the Costa Coffee group. The new products will be supported by a joint marketing campaign including out of home, digital, PR and sampling.