Coca-Cola European Partners (CCEP) is encouraging consumers to relax and enjoy a little me-time this summer with its latest campaign from Fuze Tea.
Consisting of a new TV advert, a podcast series and sampling, the activity aims to promote mindfulness and mental well-being.
The TV advert will run during primetime spots throughout June with emphasis on the whole Fuze Tea line-up. The brand is also launching a radio and out-of-home advertising campaign, including geo-targeted adverts to direct shoppers to the nearest store selling Fuze Tea.
In addition, the brand will be promoted through new ‘Mind Tingles’ podcast to help bring calm to commuters. The show will feature interviews about the importance of mental health with celebrities including model Daisy Lowe, rapper and TV personality Professor Green and Radio 1 DJ Clara Amfo.
Some 650,000 samples of Fuze Tea will be distributed as part of a 60-day nationwide sampling campaign that kicked off on June 3.
Simon Harrison, vice-president of commercial development at CCEP GB, said: ““Fuze Tea is becoming more and more popular with consumers, who are looking for a drink that offers them a great tasting moment of relaxation. RTD tea is now the fastest growing soft drinks sector, growing by 44% in value (Nielsen RMS data for the soft drinks category for the MAT period ending 18 May 2019), and Fuze Tea is helping to drive this growth by attracting new shoppers. We recommend that retailers get stocked up to take advantage of the enhanced awareness the campaign will drive throughout the summer.”
Watch the new TV advert below: