Carabao is expanding its range of fruit-flavoured drinks with the launch of its new Carabao Mango Burst flavour.
Available from mid-May in single cans or as part of a 12 pack, the new mango flavour joins Carabao’s existing range of fruit flavours including Green Apple, Mixed Berry and Orange Blast, and offers a newly improved lower sugar and more natural formula.
Chief marketing officer Carabao UK&I John Luck said: “With research revealing that mango appeals to both frequent and infrequent energy drinkers, we knew we wanted to create a mango drink to rival the existing market offering with a tropical twist unique to Carabao.”
“With the further reduction of sugar and removal of aspartame as well as using natural flavours and ingredients, Carabao Mango Burst is the first step on a wider journey for the brand to offer customers even healthier energy drinks. We’re excited to launch the new flavour just in time for the summer months and look forward to seeing it contribute to our ambition to grow the brand further within the UK energy drinks market.”
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