Cadbury is marking 100 years since the end of the First World War by releasing a limited edition Cadbury Dairy Milk remembrance bar, in partnership with the Royal British Legion.
The commemorative 360g bar carries the same design as the Cadbury Dairy Milk bars sold during the war, with additional images of poppies. In addition, 30p from the sale of every bar will be donated to the British Legion, which helps support the British Armed Forces, veterans and their families.
Cadbury is also supporting the Legion through a year-round calendar of fundraising events and activities.
Beth Cameron, brand manager for Cadbury, said: “Through our remembrance bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI.”
Catherine Davies, head of remembrance at the Royal British Legion, added: “It is right and fitting that Cadbury is a Thank You partner given its proud history dating back to the First World War. Cadbury made a great contribution to the First World War by sending morale boosting gift packages to soldiers on the front line and converting Cadbury buildings to hospitals for the injured back home. We are grateful to Cadbury for continuing its long standing support for our Armed Forces community and donating to the Legion through the sale of this special chocolate bar.”