Cadbury Dairy Milk replaces branding with quotes from elderly

Purple Cadbury Dairy Milk bar with branding replaced by a quote from an old person

Source: Mondelez International

The new pack design is part of a campaign with Age UK.

ALREADY HAVE A REGISTERED USER ACCOUNT? PLEASE LOG IN HERE

To read the full story join the ConvenienceStore.co.uk community today!

Registration is quick and easy and provides access to: 

  • Unlimited ConvenienceStore.co.uk articles
  • Our great range of newsletters
  • Content you’ve saved for later via the ‘my library’ feature

And much more…