Supplier Mondelēz International has launched a #ProudlyMadeHere campaign to champion the people and places that “pour their time, effort and skill into making Cadbury chocolate,” it said.
It celebrates Mondelēz International’s 3,800 talented employees across the UK with a new Impact Report and behind-the-scenes videos of Cadbury’s chocolate factories, demonstrating the chocolate maker as “a case study in what regional good growth looks like.”
The new report reveals Mondelēz International’s economic contribution to the West Midlands economy has reached nearly £1bn Gross Value Added in 2025, rising by 112% since 2021.
The region alone accounts for 40% of Mondelēz UK’s total economic contribution.
#ProudlyMadeHere also showcases the journey of Cadbury chocolate through the UK, with behind-the-scenes videos of factories across the UK and the talented people creating Cadbury Dairy Milk.
Good growth
Al Carns DSO OBE MC, MP for Birmingham Selly Oak, said: Mondelēz and Cadbury provide a powerful example of what good growth can look like - long-term investment, high-quality employment, innovation, skills development and an authentic connection to the communities in which a business operates.”
Christian Woolfenden, SVP and managing director for UK&I, added: “Every bar of Cadbury Dairy Milk carries a story of people and places across the UK.
”From our farming partners delivering fresh milk, to the teams creating chocolate crumb in Marlbrook and the chocolate makers in Bournville who’ve perfected their craft over generations, this is chocolate made with genuine pride.
“We want people to know that when they break off a piece of Cadbury Dairy Milk, they’re enjoying something shaped by thousands of skilled, passionate people right here in the UK. That’s what #ProudlyMadeHere is all about.”
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