Mondelēz International is adding limited-edition Sour Patch Kids Monster Heads to its Halloween range for 2026.
Sour Patch Kids is bringing extra mischief this year with the UK launch of Monster Heads. The limited-edition seasonal innovation features larger ‘Big Kids’ jelly pieces in spooky monster head shapes, with dual-flavour, dual-colour combinations across Watermelon, Raspberry and Orange flavours.
The wider Halloween range brings together chocolate and sugar confectionery, as well as cookie treats, with each category designed to “help retailers make the most of the seasonal sales opportunity across trick-or-treating, sharing, parties and at-home snacking,” Mondelēz said.
Additionally, Sour Patch Kids Watermelon & Strawberry Treatsize is returning for 2026, following a strong launch last year. Maynards Bassetts will also bring seasonal fun to the fixture with a playful Halloween-themed return, with Spooky Gums returning as an additional SKU within the Wine Gums range.
Cadbury Treatsize Sharing Selection 223g is also returning, following successive demand for trusted Cadbury favourites in seasonal formats. The pack contains Cadbury Buttons, Cadbury Crunchie, Cadbury Twirl, Cadbury Fudge and Cadbury Freddo, offering a variety of individually wrapped treats for trick-or-treaters and sharing occasions. There’s also the return Cadbury Dairy Milk Freddo & Friends sharing pack, as well as a Cadbury Fudge treatsize pack.
Meanwhile, Oreo is also joining the fun with the return of Oreo Spooky. Featuring Halloween-inspired cookie embossing and orange-coloured creme, it brings “a playful seasonal twist while keeping the same much-loved Oreo taste.”
Susan Nash, trade communications manager at Mondelēz International, said: “Halloween is a pivotal sales opportunity for the confectionery market, and consumers are looking for trusted brands in formats that are fun and easy to share, while embracing the spooky season.
“Our 2026 range gives retailers a strong mix of trusted favourites and seasonal innovation to boost their Halloween sales.”
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