Chocolate brand Cadbury is set to launch a new pack size for its chunk bars, to provide a portioned, portable format.
The new range of 56g Grab & Go bars offers shoppers an alternative-sized bar that meets the growing demand for convenient treats.
Available in three of the brand’s best-performing flavours - Cadbury’s Dairy Milk, Dairy Milk Marvellous Creations and Dairy Milk Chopped Fruit & Nut, the new bars “translate tablets into a tailored snacking solution,” it said.
The range will roll out nationwide this summer in grocery and convenience channels. A priced-marked-pack is also available for the convenience channel.
Cadbury is introducing a promotion for independent retailers and shoppers with a Win Now and Win Later mechanic, offering up to £100 in instant vouchers. Entrants are also entered then into a wrap up prize draw, for retailers to win £1,000 cash and shoppers to win fantastic days out.
By simply purchasing a case of a participating Grab & Go products from any wholesaler and scanning the QR code, retailers will find out immediately if they have won one of the instant prizes, which are forty £25 Amazon vouchers, thirty £50 vouchers and twenty £100 vouchers.
Retailers will also be entered into a grand prize draw, for a chance to win one of five £1,000 cash prizes.
For shoppers scanning codes on packs will also find out immediately if they have won one of the instant win prizes, which are 150 £25 Amazon vouchers, fifty £50 vouchers and thirty £100 vouchers. All entrants will also be entered into the wrap-up prize draw to win one of 15 £500 days out and thirty £100 Red Letter Day vouchers.
The Grab & Go bars feature chocolate chunks unique to Cadbury Dairy Milk in taste and appearance, offering two portions per bar. They also have convenient resealable packaging that makes it easy for consumers to enjoy chunks for now and save chunks for later.
Phoebe Morris, junior brand manager at supplier Mondelēz International, said: “We’re seeing a clear shift in consumer behaviour, particularly among younger shoppers, towards more frequent, on the go snacking throughout the day.
“Shoppers are looking for options that fit seamlessly into their routines, creating a strong opportunity for formats that deliver convenience without compromising on taste.
“For retailers, this presents an opportunity to drive stronger shopper engagement, expand their chocolate offering with a relevant format, and attract the next generation of snackers. By tapping into this growing need state, retailers can unlock incremental category growth while making everyday indulgence more accessible and convenient for shoppers.”
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