Mondelēz International unwraps its 2026 Christmas confectionery range

Supplier Mondelēz International has just unwrapped its new festive range, which it described as “set to help retailers drive seasonal sales this year.”

For Christmas 2026, it revealed it has a range of exciting new products to offer retailers and shoppers alike, as well as some returning favourites.

The success of the Cadbury Dairy Milk and Lotus Biscoff partnership continues with the new Cadbury Dairy Milk Biscoff Filled Centres joining the self-eat Christmas portfolio, with more of the creamy Cadbury chocolate they know and love, combined with crunchy Biscoff spread.

This product is available as a single, great for stocking stuffers, as well as in a three-pack multipack tapping into the sharing occasion.

Another new innovation for Christmas this year in a shareable format is a Cadbury Dairy Milk Biscoff Pouch, offering a mix of iconic Cadbury Dairy Milk Chunks and Cadbury Dairy Milk Biscoff chunks with crunchy Biscoff spread.

Another exciting launch is the Cadbury Dairy Milk Smash Bauble, described as a fun and interactive way to celebrate Christmas. Shoppers are invited to smash open the Cadbury Dairy Milk bauble to reveal Buttons or Freddo faces inside, and are perfect as a gift, stocking stuffer or a fun activity.

Getting started

As shoppers start to get into the festive spirit from September, self-eat products are key. Cadbury Puds are a key product in the self-eat novelty category in independent convenience and symbol stores. They are also available in a five-pack multipack.

Sharing formats also present retailers with an opportunity to drive incremental sales. Cadbury Mini Puds and Cadbury Mini Snow Balls bring these festive favourites into a bitesize bag format perfect for sharing.

The bags feature standout festive designs and appeal to shoppers looking for a stocking filler gift or even as a treat to enjoy themselves. Clip strips are available too for both products, which will disrupt shoppers in-store and drive purchases. Cadbury Dairy Milk Robins are available in bag format.

Cadbury Roses and Cadbury Heroes, which featured stunning new designs last year, will help retailers further tap into the sharing occasions throughout the season and are available in cartons and pouches.

As the countdown to Christmas draws closer, gifting blocks are a key sales driver. Cadbury offers a wide range of gifting blocks including the classic Cadbury Dairy Milk 345g bar.

The classic Cadbury Dairy Milk Biscoff, which launched last year, is available again year-round for gifting. Other gift blocks include Cadbury Mini Snow Balls, Winter Wonderland and Winter Mint Crisp, offering a range of flavours to suit different shopper preferences.

Gingerbread and more

In biscuits, Oreo is to offer its limited-edition Oreo Gingerbread. In addition, its Enrobed White is also returning to shelves, described as an indulgent twist on the classic Oreo, covered with a smooth white chocolate flavour cream and offering another layer of flavour for consumers.

Cadbury Snowy Fingers - the winter twist on the classic Cadbury Fingers with a milk and white chocolate coating - are also returning to shelves, alongside Cadbury Festive Animals, to tap into more festive joy.

For advent calendars, Mondelēz International recommends retailers also stock the Cadbury Dairy Milk 90g Advent Calendar, which offers an accessible entry point to the category and improved packaging with the tray made from 35% recycled plastic.

The Cadbury Dairy Milk Biscoff Advent Calendar returns following a successful launch last year, and features 24 Cadbury Dairy Milk chocolates, with 12 of these Cadbury Dairy Milk chunks, while the remaining 12 are Cadbury Dairy Milk chunks with crunchy Biscoff spread.

Gifting finish

December remains a key sales period for retailers to drive sales through gifting and sharing formats. Selection boxes such as the Cadbury Medium Selection Box, an ideal stocking filler as well as Cadbury Milk Tray, offer the perfect gift ahead of Christmas.

Finally for products, the supplier is bringing back a family favourite, with the return of the beloved Cadbury Dairy Milk Coins. In 2025, Cadbury Milk Coins were the top gifting novelty SKU of the season across the whole market.

Bringing a touch of nostalgia and magic to the season, the coins are a great stocking filler, set to delight shoppers again this year and drive incremental sales for retailers. This product is also available in clip strips, to prompt stocking filler purchases with shoppers.

Secret Santa Postal Service

Also for 2026, Cadbury is once again running its award-winning Secret Santa Postal Service, offering consumers the opportunity to send someone a free bar of Cadbury chocolate in the leadup to Christmas.

Cadbury is also offering retailers the opportunity to get involved and host their own Secret Santa Postal Service in their store to support their local communities via a competition on SnackDisplay.co.uk. Entries will be open from 1 September to 18 October 2026.

There are three separate Cadbury Secret Santa prize packages to be won, and successful retailers will receive everything they need to host their own event, including 150 Cadbury Dairy Milk 100g tablets, envelopes and postage as well as in-store posters to promote the event.

Perfect additions

Gabriella Sargeant, junior brand manager for Christmas at Mondelēz International, said: “We believe it’s not Christmas without Cadbury and this year we’re giving retailers even more opportunities to drive incremental sales this winter, with innovations driving excitement.

“This Christmas we’re extending our successful partnership with Lotus Biscoff even further, introducing Cadbury Dairy Milk Biscoff Filled Centres, the perfect addition to our self-eat range for those indulgent moments throughout the Christmas season.

“The addition of our Cadbury Dairy Milk Smash Bauble range is bringing something new and exciting to Christmas with two of our iconic brands, Cadbury Dairy Milk Freddo and Cadbury Dairy Milk Buttons.

“Our range of seasonal products allow our shopper to choose the right festive snack or gift for their occasion. Whether that’s a quick bite while relaxing in front of the TV with our Cadbury Dairy Milk Mini Puds or providing an array of snacks for the whole family with a Cadbury Dairy Milk Mixed Chunks sharing tin, we have something for everyone.”