Imperial Brands launches Players Classic cigarettes

Imperial Brands has added a new full-strength value cigarette to its Players range.

Available in both Kingsize and Superking formats at an RRP of £14.60, Players Classic aims to help retailers attract and retain value-conscious customers, looking for full strength cigarettes.

The new cigarette contains a high-quality mixed leaf blend, combining Virginia, Burley and Oriental tobaccos for a smoother, stronger tobacco taste.

This higher-moisture tobacco blend also contributes to a slower burn.

Shirley Soccio, head of consumer marketing UK & Ireland at Imperial Brands, commented: “Backed by more than 140 years of trusted brand heritage, Players remains a top seller in the UK, and there are no signs of that changing.

“Players Classic is aimed at smokers aged 35 to 55 who are value-conscious yet not willing to compromise on quality. This group values trusted brands, dependable taste and strong value delivery, all of which Players Classic offers.

“This means Players Classic is uniquely positioned to succeed in the retail market, especially in independent stores where value brands are already performing exceptionally well.”