This Is Skinny, a low-calorie canned cocktail range, is now available for sale in the UK off-trade.
The drinks are described as canned premix cocktails with a twist, boasting 65 calories or fewer per can, with no added sugar. It’s also friendly to vegan and keto diets, the supplier says.
The 250ml range consists of three well-known cocktails, each with an adventurous flavour twist - Long Island with Earl Grey, Mojito with Rhubarb and Passion Martini with Strawberry. Each offering is 4% ABV.
This Is Skinny is the brainchild of personal trainer and nutritionist Anna Shabalina and drinks industry expert Janeczka Le Port Tanaka, who came together after agreeing there was a poor offering available for consumers who strive to have a healthier lifestyle and diet but don’t want to sacrifice alcohol.
According to Janeczka: “Anna began to hear comments about how people would be making gains at the gym but then if they went out and had a couple of drinks, any progress made would be ruined. They wanted to have a good time and a drink but felt they couldn’t as their options were limited.”
Previously only available online, the brand owners are now making it more widely available into wholesalers and is available in wholesalers including HT Drinks and Champers.
“We are incredibly excited to launch this product into UK retail,” adds Anna. “We feel it has key USPs versus our competitors - it’s the lowest calorie offering on the market and all our nutritional value is on the can so we’ve got nothing to hide. It will appeal to adventurous consumers who want high quality flavours, but with a refreshing twist.”
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