Budweiser Brewing Group has partnered with RUSAL, CANPACK and ELVAL to announce the launch of a pilot to create a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe.
The pilot will see the production of five million ultra-low carbon Budweiser 440ml cans using new inert anode aluminium technology, produced using renewable electricity. The cans will carry the lowest ever carbon footprint for an AB InBev Europe can and will be sold across UK retailers from Autumn 2021.
It is expected that the low-carbon cans will continue to support decarbonisation through their endless recyclability.
Sustainability director at Budweiser Brewing Group UK&I Mauricio Coindreau said: “Like our consumers, we care about climate change, and want to make it as easy as possible for people to choose environmentally-friendly options in their day-to-day lives, whether it’s enjoying a beer brewed with 100% renewable electricity and locally sourced ingredients, or now in a low-carbon can. We’re excited about this pilot, made possible thanks to the collaboration with our partners and this amazing technological breakthrough, and we look forward to being able to roll it out even further.”