Britvic has launched its branded tonic water exclusively into the convenience sector.
The pub classic is now available exclusively to wholesale in an 850ml bottle in Classic and Low Calorie variants. It is hoped the launch will help retailers to capitalise on the rising demand for traditional mixing products at home, which are up 58% as a result of the pandemic (IRI).
According to Global Data research, mixer growth outpaced total soft drinks, up 29.7% vs +13%, driven by a growth in gin sales.
Phil Sanders, out of home commercial director at Britvic, said: “Although private label traditionally dominates the segment from a volume perspective (44%), branded mixers are adding more value with over three times the price per litre (£1.80 vs £0.50) (IRI).
“Britvic mixers are the third largest mixer brand in out of home and a much-loved pub classic. We expect its popularity to translate into the at-home market too. We are seeing growing demand for mixers for drinking at home, with people increasingly visiting smaller stores during the pandemic for larger formats. Retailers would be wise to tap into these changing habits and encourage shoppers to spend more on a brand that they recognise and trust.”