Bio&Me moves into flapjack bars with new range

Bio&Me has unveiled a range of new on-the-go ‘gut-loving’ flapjack bars.

The three-strong launch line-up will be available in Toffee Apple, Superberry and Cocoa Hazelnut variants, both in single bar (RRP £1.20/38g bar) and multipack formats (RRP £2.95/3x38g bars). The bars will be available to independents initially via CLF, Delicious Ideas, Epicurium and Suma.

The launch will be supported by billboards, Hello Fresh sampling, digital and social advertising, and PR.

Dr Megan Rossi, Bio&Me co-founder, says: “Here at Bio&Me, we’re on a mission to make good health deliciously easy. Bars are typically laden with added sugars, including popular bars marked as ‘healthier’. These tend to use exotic sounding names such as ‘coconut sugar’ and ‘brown rice syrup’ to disguise that they contain added sugars – but according to the science, irrespective of the source, they are still treated like standard sugar in our body. There hasn’t been one that I, as a gut health specialist, have been really impressed by, so it was a no-brainer to work our Bio&Me magic and create this trio of great-tasting flapjack bars to help widen consumers’ healthier snacking repertoires. We hope consumers enjoy them as much as we enjoyed creating them.”