The UK’s number one healthy biscuit (Nielsen, w/e 28.01.17) is giving consumers the chance to win one of 2,000 Tassimo machines in a new on-pack promotion.

To have the chance to win, consumers need to purchase a belVita 300g promotional pack then visit www.belvitaprize.co.uk and enter their details and the barcode number. Entrants will have the chance to win in the ongoing weekly prize draws until 16th September.

Since launch, belVita Breakfast has lead the segment by expanding into new formats that satisfy consumer need states and is now worth £79 million, currently showing +11 per cent growth (Nielsen Company, 24.12.2016). The success of belVita has been driven by continued innovation and investment in the brand. Its last innovation, belVita Soft Bakes, which was launched in 2015, has been one of its best NPDs to date, already worth £16.5m (Nielsen, w/e 28.01.17).

Promotional packs are available now. Full terms and conditions can be found at www.belvitaprize.co.uk