Batchelors Peas has signed a new partnership with the Betfred Rugby Super League for the fourth consecutive year.

The brand is looking to build on its previous Super League partnerships with an array of activity, including: press competitions, radio advertsing, digital and social activity, and an on pack promotion.

During its season-long partnership, Batchelors Peas will feature in all Betfred Super League match day programmes, on pitch perimeter boards and on official competition interview backdrops at more than 180 games.

Dean Towey, marketing director at brand owner Princes, said: “Working in partnership with Betfred Super League has enabled us to further connect with families leading an active lifestyle. It made complete sense for us to continue to work together after a positive three years and we are looking forward to another successful year in 2019.”