Chilled snacking producer Kerry Foods is returning to TV screens with a marketing campaign across its Cheestrings and Yollies brands.
The new Cheestrings campaign is designed to drive awareness of the brand’s Snack Mix range, which was repositioned last year. The range falls within the fastest growing cheese snack sector, light snacks, currently experiencing year-on-year growth of 5.5% (Nielsen 24/03/ 2018).
Cheestrings Snack Mix contains cheese, chocolate raisins and fruity cubes and will feature in its first standalone TV creative from June 25 for three weeks.
Yollies is also returning to screens with its own campaign this summer, following the brand’s successful TV burst in March which drove a 28% increase in sales for the brand. The latest campaign will run across TV, cinema and digital from now until the end of August .
Steph Scott, assistant brand manager at Kerry Foods, said: “With snacking a big focus for Kerry Foods, now and in the future, we want to continue to drive momentum on the Cheestrings brand with an additional burst of TV dedicated solely to our latest npd. Parents struggle to find an after school snacking solution which will keep their kids fuelled and entertained until dinner. Snack Mix does just this, providing a 3 in 1 savoury, dairy and treat solution in just one pack.
“We are also confident that our continued investment in Yollies will drive awareness and sales growth for the brand and for the category. With parents becoming more conscious about what their kids eat, we have a fun brand that is the solution. Yollies is a great source of calcium, vitamin D and fibre, making it a hit with both kids and parents alike.”
Cheestrings Snack Mix is sold in 50g packs (rrp £1). Yollies are available in three flavours; raspberry, strawberry and chocolate, and solid in 4 x 25g packs (rrp £2).