AG Barr has created a new Mix Ups range, with flavours chosen by the public.
Ten thousand consumers took part in a nationwide online vote for their favourite mix of the range of 15 Barr flavours, with winning ‘Raspberry Ripple’ and ‘Cherry Bubble’ polling more than 60% of votes cast.
AG Barr’s head of marketing Adrian Troy said: “Barr has a strong track record of delivering incredibly successful NPD with last year’s Tropicoola special edition selling 1.2 million packs in just 8 weeks. Our previous limited edition flavour, Bubblegum, was so successful that it was made permanent and is now the third biggest flavour in the Barr range.”
Launching in June, Barr Mix Ups will be available in two price-marked pack formats – 330ml cans (39p) and 500ml PET (69p) - and the two new flavours will both be sugar free.
Barr Mix Ups will be backed by outdoor and digital advertising and a range of eye-catching POS to create fun, boost visibility and drive sales in-store.