7UP is launching 7UP Free Cherry in a 500ml bottle for the first time to capitalise on soft drink on-the-go opportunities.
The new format will be available from 7 March and will be supported with in-store visual assets.
Britvic commercial director, Phil Sanders, commented: “We know that sugar free choices are of particular importance in the fruit carbonates segment having grown +18% in the last two years. Considering the immense success of 7UP Free Cherry to date, and the initial roll out in take home formats was one of the biggest new product launches in the category over the last two years, we are confident that this momentum will continue in the on-the-go sector, especially as the flavour is currently worth an impressive £5.7m RSV.
“Recent research shows that nine out of 10 shoppers say that flavour and taste are key considerations when choosing a soft drink for on-the-go missions, and seven out of ten say that sugar content or lack thereof is important. As retailers and their shoppers start preparing for summer, the 500ml 7UP Free Cherry is ideal for tapping into on-the-go impulse purchases for picnics and other snacking occasions.”
A wider digital media campaign will go live from May through August.