Damm UK’s newly acquired Old Speckled Hen brand family is launching Old Speckled Hen Zero, an alcohol-free variant of the popular premium ale, following what it terms “recent changes in consumer behaviour.”
Zero has been specifically developed in response to a growing trend for 0% abv drinks and an increase in people ‘zebra-striping’ or alternating between full-strength and no/low alcohol options.
Old Speckled Hen Zero offers customers the signature malty taste with hints of caramel and fruit. Essentially, it’s produced with all of the flavour of regular Old Speckled Hen but without alcohol, and contains fewer calories at just 12kcal per 100ml.
Luke White, MD of Damm UK, said: “We know consumer drinking behaviour is now tailored around occasions and the launch of Old Speckled Hen Zero reflects that. Whatever the reason for moderating, we believe that this 0.0% traditional ale is going to become a national favourite.”
Old Speckled Hen Zero will launch from now in a 4x440ml can format. Cans and 500ml bottles will be rolled out to Asda online and stores later this month.
In July Damm UK acquired the Old Speckled Hen family of brands from Greene King, which will bring the Damm Eagle Brewery full circle back to British beer and ale production. It also cements Damm’s status as the largest independent brewer operating in the UK during the business’ 150th anniversary year.
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