Building on the success of its first foray into the jellies sector last summer, Chupa Chups is expanding its range of Sour Mixed Belts, Apple Belts, Strawberry Belts, Laces, and Bites and Tubes with a fruity new addition - Apple Laces.
Chupa Chups’ share of the jellies market has been growing every quarter since launch, it reports, and with the appetite for apple-flavoured sweets on the rise, it says the time is ripe for further trend-led innovation from supplier Perfetti Van Melle. Retailers can take the opportunity to stock-up this summer in anticipation of retail and demand for this new fun flavour. Apple Laces are now available via Bestway and Dhamecha.
Kim McMahon, Chupa Chups brand manager, said: “Last summer marked a bold step for Chupa Chups, venturing into jelly sweets for the first time. The fun, unique and sharable format resonated with Chupa Chups’ teen audience and we’re confident Apple Laces will replicate last year’s success, ready to add fruity fun to summer sharing occasions, and take another slice of the ever-expanding jellies market.”
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