Mentos Duo Pack - Medium (3)

Mentos has launched Mentos Gum Duo Packs, consisting of two Mentos Pure Fresh gum rolls at an RSP of £1.

The new duo packs are available in four best-selling flavours; cherry, bubble fresh, fresh mint, and tropical.

Following on the success of the fully recyclable Paperboard Bottle for Mentos Pure Fresh Gum in 2022, the pionerring paper outer wrapper of Mentos Gum Duo Packs “continues to forward the brand’s sustainability goals”.

Perfetti Van Melle aims to provide 100% of consumer packs with disposable indicators by 2025, and said it’s commitment is demonstrated through its duo pack’s handy OPRL to encourage at home recycling.

Sarah Du Plessis senior brand manager at Mentos said: We’re pleased to offer even more moments of freshness with our new Mentos Gum Duo Packs. Launching during a summer of major marketing investment, Duo Packs will benefit from the halo effect of Mentos’ £1.5m media gum campaign, including OOH, VOD, YT, POS and influencer and social media engagement. Awareness will be at an all-time high, supporting in-store sales and driving new, Gen Z audiences to the category.”