Mars Petcare UK is capitalising on demand for festive pet products for cats and dogs with the return of its Pedigree, Dreamies and Whiskas Stockings
The brand has also introduced new Pedigree and Dreamies party boxes for the 2019 season, filled with assorted treats and housed in a Christmas edition pack.
Pricemarked at £2, these impulsive products are designed to give shoppers the option to treat their pets with themed lines that also work as a shareable top-up gift.
Other impulse treats on offer from Mars Petcare this season include: limited edition Pedigree Jumbone blockbusters in turkey flavours and updated gift boxes for Dreamies and Pedigree.
Made for dogs, the Pedigree gift box contains five packs of treats, including Pedigree Jumbone, Pedigree Tasty Bites and Pedigree DentaStix’s as well as a rope toy.
For cats, the Dreamies gift box not only includes ten treat packs (x3 cheese, x2 salmon, x2 Bbef and x3 chicken), but also a new Snacky Elf toy to entertain feline pets.
In addition, Mars Petcare is tapping into the gifting and premiumisation trend with new Sheba and Pedigree gift boxes, filled with a mix of treats.
The Sheba gift box (Christmas dinner collection) contains 12 pouches (or two six x 50g fresh choice packs) and eight snacks (or two four x 12g creamy packs). The box also comes with a gold serving spork and an rrp of £7.
With the same pricing, Pedigree’s meaty gift box offering includes packs of Pedigree Wrap and Pedigree Ranchos. All products included in Mars Petcare’s festive line-up are available for retailers to order now.