Consumers will be able to collect their Amazon orders from more than 500 PayPoint retailers, as part of a new partnership with Amazon Hub Counter.

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Following a successful trial, Amazon Hub Counter, a network of pick up points that allows customers to collect their Amazon orders in-store, will go live in over 500 stores today (30 August) and is set to be rolled out in thousands more stores across the UK.

PayPoint ceo, Patrick Headon, said: “We’re delighted to partner with Amazon to allow our retailers to offer parcel services to even more customers. Online shopping is only continuing to grow in popularity, and retailers who offer parcel collection can tap into that by introducing new customers to their stores and increasing sales.”

Amazon Hub Counter launched in the UK earlier this year and is now available on tens of millions of items sold on Amazon.co.uk. The service allows online shoppers to pick up their parcels within 14 days from their chosen convenience store.

Amazon Hub director, Assunta Keenan, said: “We’re excited to be working with PayPoint on expanding the Counter service in the UK. This partnership allows us to offer even more choice and flexibility to Amazon customers while supporting small businesses around the country.”