Nisa has announced it will support its retailers with specific World Cup and Wimbledon activity over the next few months, to help store owners prepare for a summer of sporting events.
Following the launch of its Summer of Football campaign last month, Nisa will continue the campaign throughout June and July and will launch tennis-focused activity ahead of Wimbledon next month.
As well as launching a new range of POS material for stores to create football and tennis-themed displays in-store, Nisa is also offering retailers a range of competitive offers.
World Cup promotions will be available across 15 pk Coke, Diet Coke and Coke Zero (£5), a wide selection of Maynards Bassetts share bags (£1), Doritos 150g share bags (£1), Doritos 350g Dips (£1) and various deals on a selection of beers and ciders.
Nisa will also be running Wimbledon-themed offers on Pimms No 1 70cl (£10.99), Schweppes Lemonade and Diet Lemonade 2ltr (£1), I Heart Prosecco 75cl (£7.49) and Robinsons Fruit and Barley 1ltr (£1).
Nisa’s head of marketing Philippe Rondepierre said: “With 86% of shoppers planning on watching the World Cup at home, easy food, beers, ciders, soft drinks and snacks are going to be in high demand and our retailers can really use this opportunity to tempt shoppers into their stores and drive sales.
“And everyone knows that summer drinks such as Pimms and lemonade and sparkling wines are a big hit in the Wimbledon fortnight so we expect shoppers to be topping up on both of these and in doing so helping Nisa partners to have a successful summer.”