Nisa has launched an online summer campaign giving consumers the chance to win prizes every week.
The website and Twitter competition will run for nearly two months until 2 August, with prizes including festival and theme park tickets and barbeque equipment.
The competition also features on eye-catching pos to engage with customers shopping at Nisa stores.
“Following on from such a successful Christmas campaign, we hope this summer themed activity will be even more engaging with Nisa consumers and put a smile on their faces,” said Becky Slingsby, of Nisa’s digital team.
“Through this interactive way, we hope to reach out to as many people as possible through our digital channels and spread the word about Nisa’s fun and engaging brand.
“The campaign wouldn’t have been possible without the support of our top suppliers including Pepsico, Britvic, Heineken, R&R Ice Cream, KP Snacks, Vimto and Diageo.”
The activity, hosted on the nisalocally.co.uk website, will ask consumers to virtually spin an ice lolly stick to find fun things to do this summer and tag a friend who they would like to do this with.
All they need to do is share their suggestion on Twitter using #NisaSummer directly from the website to be entered into weekly prize draws.