In the week that its former convenience store estate was converted to My Local, Morrisons has announced a pilot deal to supply food to five petrol forecourt sites owned by Motor Fuel Group (MFG).
The pilot will start by the end of the year and will allow Morrisons to supply branded and own-brand food to the forecourt stores.
The shops, all above 1,200sq ft, will be branded Morrisons and will receive deliveries of fresh and ambient food through Morrisons’ logistics network. In the recent sale of 140 M Local sites to the My Local group, Morrisons retained ownership of the stores on filling station sites.
David Potts, Chief Executive of Morrisons, said: “As we said at our recent interim results, we want to consider new opportunities to ‘Serve Customers Better’ in the convenience market where the capital commitment is low and the Morrisons resourcing is light-touch. This pilot in Motor Fuel Group filling stations will allow us to trial one opportunity in this growing channel.”
MFG is the UK’s second-largest independent forecourt operator with 373 stations operating under the BP, Shell, Texaco and JET fuel brands.