Londis is helping retailers to create their own bespoke newsletters to raise awareness locally and attract new customers into stores.
The template newsletter is available online for retailers to customise, download and print. Options are also available to add money-off coupons.
Julian Taylor Green of Londis Lindford will be the first retailer to benefit from the new tool, using his newsletter to improve business following a spate of roadworks outside his store. He has created a community newsletter for the whole shopping parade.
“We’ve linked up with other local businesses, such as the pub and the hairdressers, to offer some great local deals like a pint of Carlsberg for only £1 and £2 off a cut or style,” he said.
“It was simple to use the Londis template as we just had to add our own words and pictures so I’m sure this will be the first of many. We’ll be handing out the newsletter in store as well as delivering it with the local newspaper, doing a 3,500 leaflet drop and giving it to the other local businesses to hand out too.”