Lifestyle Express has launched a new look for its premium stores across the UK.
The new grey fascia offers a clean, fresh feel with updated internal and external graphics. The new design stays true to the popular, recognisable Lifestyle Express branding, but with a contemporary colour as an alternative to the traditional blue and green.
Uzair Ali’s Lifestyle Extra store in Motherwell, Lanarkshire (pictured), is one of the stores that has converted to the new grey fascia.
The store held a grand opening featuring a bouncy castle, face painting, a Scottish piper, promotions and a queue that stretched down the road. The first 50 customers through the door received a bag for life packed with Lifestyle own brand goods.
Stuart Johnson, Landmark Wholesale retail controller, said: “This new-look premium store format offers the very best of Lifestyle Express: high-quality stores with the best products at the best prices, providing shoppers with a fantastic shopping environment and a genuine alternative to the multiples and discounters.
“We know how important it is to make a great impression in a highly competitive retail environment and with this new design we’re offering real stand-out appeal. With our premium store formats, Lifestyle Value and Lifestyle Extra, our retailers have the perfect format to best reflect their trading locations.”