Following the success of its March event, Hancocks has announced its next in-store and online Sweetest Day event.
The UK confectionery wholesaler has been running the deal-focused events for three years, offering depot and online customers outstanding one day deals, as well as the chance to find out about new launches.
The next event will be taking place later this week on Thursday, 8 May from 8am to 8pm at all 14 depots across the UK, with deals available both in-store and online.
Sponsored by Mondelēz International, the day-long extravaganza will showcase deals on big name brands including Cadbury, Coca-Cola, Haribo and Swizzels. The day has been created to celebrate independent retailers and encourage customers to stock up, with over 200 deals on display as well as samples and prizes up for grabs. Lines from Haribo, Candy Realms, Jolly Ranchers and Hancocks’ own pick and mix range will see special deals on the day as well.
In addition, retailers who spend £150 or more will receive over £45 (RRP) of free stock.
Kathryn Hague, head of marketing, said: “Our Sweetest Day events are a big hit with customers who are able to take advantage of some great deals, sample new products and speak to brand representatives.
“We’re encouraging customers to take advantage of everything we’re offering. As well as stocking up on products, it’s also a chance to find out about new launches and try them, pick up tips on merchandising to maximise sales and see the breadth of the offering here at Hancocks.”
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