Dhamecha Cash and Carry has opened its first depot outside London - in Leicester.
The company now operates eight branches, of which seven are in and around the M25, with a customer base of more than 10,000 c-store retailers.
The new 80,000sq ft. Leicester depot opens its doors for business on Friday 6 November.
Chief executive Pradip Dhamecha said: “Over the years we have built our business on the principles of first-class relationships with our customers, our suppliers and our staff.
”The Dhamecha Cash and Carry Group has a reputation of offering competitive, long term pricing, excellent product availability and regular, deep-cut promotions across our vast ranges of grocery, soft drinks, confectionery, beers, wines and spirits - and we look forward to providing all of these things for the retailers in the East Midlands when we open our Leicester depot this week.
“The depot is a modern, purpose-built and environmentally-friendly construction and will be run on the same principles as our other seven branches – in other words, open 364 days a year and operating a ‘strictly trade only’ policy.”
He said the opening day would see extra-special deals on hundreds of branded products, celebrity appearances and plenty of refreshments throughout the day. In addition, in the four weeks from the date of the opening, there will be a daily raffle its Leicester customers, who have the chance to win a prize worth up to £500.