Co-op Wholesale has updated terms for its food-to-go direct to store offer.
As part of its updated offering, Co-op Wholesale is working with partner Greencore to bring its direct-to-store (DTS) pricing and rebate in line with equivalent depot supply.
Under the updated model, which takes effect from 5 October 2026, retailers will receive all the benefits of Greencore DTS at the same price as they would ordering from Co-op Wholesale’s depot, plus rebate will now apply (where applicable). The simplification and extension of this service will unlock multiple benefits around range, shelf life, waste, case size flexibility and cost for retailers, following feedback.
Co-op Wholesale, which supplies its partners with the Co-op Brand product portfolio, will offer almost double the number of SKUs, 85, via Greencore DTS. As well as Co-op Brand sandwiches, wraps, salads, pasta pots and sushi, additional brands including leading Japanese kitchen Yo Sushi lines are available to give both retailers and shoppers additional choice and access to a full variety of delicious food to go options.
Forecast to be worth £27bn by 2029 and currently valued at £24.9bn (Lumina Intelligence), the category is key for convenience retailers and one that Co-op Wholesale has long maintained a sharp focus on.
The Greencore DTS model is expected to create opportunities for increased profit and reduces waste, through an additional day’s shelf life and the benefit of ordering in single pick via Greencore DTS.
Robbie Moore, Co-op Wholesale trading director, said: “We truly listen to what our partners tell us they want and this evolution of our food-to-go proposition is testament to that. They told us their businesses would benefit from larger ranges, longer shelf life and most of all, a streamlined rebate structure, so we’ve developed a solution and invested to support them. We’re looking forward to it going live in October.”
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