The Co-operative Food has signed a deal to offer young people a 10% discount at any of its stores across Scotland.
The group has joined up with the Young Scot citizenship charity to offer discounts to cardholders aged 11 to 25.
The initiative provides over 570,000 Young Scot cardholders with 10% off food, household products, newspapers and magazines when they present a valid Young Scot card at any C-op store.
John McNeill, regional stores director for The Co-operative Food in Scotland, said: “Young people are facing increasing financial pressures, and by working with Young Scot to develop this initiative we’ve found a way to help them make their money go further while being able to shop conveniently.”
“We’re a community retailer, with Co-op Food stores across the length and breadth of Scotland, and by offering a discount to Scotland’s young people we’re giving them a great incentive to make good, healthy choices about the food they eat.”
Louise Macdonald, chief executive, Young Scot says: “Our research shows that lunch items such as sandwiches and fruit are the most readily purchased products by young adults, with price being one of the top motivating factors when food shopping.”