Co-op has partnered with health and wellness retailer, Holland & Barrett, to introduce a health and wellbeing range alongside emerging brands in stores from today (27 August).
With over 70% of the UK adult population taking some form of vitamin and mineral supplement, the move aims to meet the growing demand for preventative health and wellness products, offering shoppers convenient access to credible and leading brands.
New Co-op branded ‘Health and Wellness’ dedicated bays will appear in 125 Co-op stores, consisting of 52 lines including vitamins and supplements, to focus on gut health, family wellbeing and preventative health, from Holland & Barrett, Symprove and Zooki.
Shoppers will also find more convenient pack sizes in the range designed as a top ups of their favourite health brands, and it is hoped the new range will complement the Sports Nutrition range that launched into stores at the end of last year.
Francesca Miller, Co-op commercial buying manager, said: “The proactive health and wellness market is continuing to grow at a significant rate, and we believe the convenience sector has a huge role to play in supporting our shoppers as more of them take positive steps to improve their health and wellness.
“We’re the experts in convenience and Holland & Barrett are the experts in proactive health, so we’re excited to be able to partner with them for this new offer.”
Anthony Houghton, CEO for UK & Ireland at Holland & Barrett, added: “Holland & Barrett is committed to making health and wellness more accessible for everyone. This partnership is an important step forward in that mission.
“By combining our product expertise with Co-op’s strong community presence, we’re creating a trusted and convenient route to better access to preventative health for everyone across the UK. Together, we can help more customers make small, positive changes that have a big impact on their long-term overall wellbeing.”
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