Meat-free icon Quorn has announced it has revamped its core ingredients range, which now boasts high protein with no artificial ingredients on packs.
With all artificial ingredients removed, Quorn’s best-selling vegetarian products will be landing in freezers from August. Its Quorn Mince in 300g and 500g packs is now made with just four ingredients, while its Pieces in the same pack sizes are made with just three.
The revised range features bold, contemporary new packaging that spotlights two key consumer priorities - high in protein and ‘no artificial ingredients.’
Backed by extensive consumer research, both claims achieved the top-level, five stars with shoppers in surveys. The new look packs have also tested strongly, delivering uplift in shopper perceptions around taste and health credentials and, critically, purchase intent.
Quorn Swedish Style Balls will also join the no artificial ingredients range this year, alongside Quorn Strips, which have always contained no artificial ingredients. Both products will showcase the new claim as part of their switch to the new packaging.
Lucy Grogut, head of brands at Quorn Foods UK, said: “Consumers love Quorn, but the category is evolving. 53% of UK consumers say healthy nutrition has become more important to them in the last five years, and some shoppers are increasingly conscious of the ingredients in their favourite foods.
“We’ve always said the nutritional benefit of a food remains the most important factor in whether a product is healthy or not, and we have extensive evidence on all our products to support their place in our range. With this launch, we’re cutting through the confusing noise and leading a new, positive narrative for the category.”
No comments yet