Greencore has launched a range of chilled ready meals exclusively for the convenience sector.
The Kiveton's Kitchen brand comprises 28 ready meals, from British classics to Italian recipes and Asian cuisine, as well as breads, accompaniments and pasta sauces.
The best-sellers are expected to be beef lasagne, cottage pie, beef stew & dumplings, Thai green curry & rice and sausage & mash. All retail at £2.99.
Kiveton's Kitchen is available through Palmer and Harvey or through Greencore's Food to Go sandwich delivery service for Londis members.